Shraddha H Shetty
Global Head of Digital Strategy,
Marcus Evans Group
I am a C-level technology executive with nearly two decades of global experience in digital transformation, enterprise IT, and business strategy. Currently leading technology initiatives at Marcus Evans Group, I oversee multiple, varied tech projects spanning CRM, DevOps, data management, and AI-driven enterprise applications. My role focuses on leveraging technology to enhance customer experiences, streamline operations, and drive new revenue streams across the company’s diverse business units, including B2B events, corporate marketing, business intelligence, and media.
With a strong background in software development and IT leadership, I have worked across Europe, North America, and Asia, building and managing high-performing global tech teams. My expertise extends beyond corporate technology, having also been involved in smart city initiatives, where I worked with facial recognition, number plate recognition (NPR), smart water metering, and AI-driven infrastructure solutions to improve clean water distribution, energy optimisation, and sanitation systems in rural communities.
Academically, I hold a double master’s degree—an MBA and an MSc—which have helped me bridge the gap between technology and business, ensuring that digital transformation efforts align with strategic objectives. Passionate about AI, innovation, and the future of digital business, continues to explore how emerging technologies can shape the next era of corporate growth and efficiency.