Rúna Magnúsdóttir

Updated bio (since 2024):

Rúna Magnúsdóttir is an Icelandic entrepreneur, author, and leadership strategist working at the intersection of personal branding, conscious leadership, and human-centred AI. She was a Finalist in the Transformational Leader – Change Maker category at TechWomen4Boards and was selected by Microsoft MSN.com as one of the “Top 10 Speakers to Follow in 2025.”

Her participation in Iceland’s National Assembly following the 2008 financial collapse became the foundation of her later work—shifting her focus toward helping leaders uncover their true X-factor and lead from their real strengths rather than unconscious role expectations.

She is the co-creator of Exploring Boxes: The Good, The Bad & The Ugly, the movement and methodology, and the creator of BeBBY-AI – the conscious leadership reflector, which combines energy wisdom with modern AI.

Rúna is the author of:

• Branding Your X-Factor
• Beyond Gender: The New Rules of Leadership
• The Story of Boxes: The Good, The Bad & The Ugly (co-authored with Nicholas Haines)

A sought-after international speaker and moderator, she helps leaders become not just visible—but grounded, clear, and truly influential.

Previous bio:

Co-Creator, #NoMoreBoxes The Transformational Movement

Crafting Tomorrow’s Leadership Today

Rúna Magnúsdóttir is a visionary leader and pioneer in personal branding and transformative leadership. As an entrepreneur from Iceland, she has spent her career helping leaders and organisations unlock their unique strengths and navigate the complexities of modern leadership.

Rúna played a pivotal role in Iceland’s National Assembly following the economic crash in 2008. Rebuilding the country’s economy by harnessing their collective strengths, values and future visions—what she calls their “X-factor.” This ground-breaking experience laid the foundation for her personal branding methodology, empowering countless individuals and organisations worldwide.

Rúna is not just a co-creator but a driving force behind the No More Boxes Movement, a global initiative that challenges traditional black-and-white thinking and promotes inclusive, innovative leadership. Her integration of 3500-year-old Chinese Energy Wisdom with the No More Boxes Methodology to create BeBBY, a transformative AI tool, is a testament to her commitment to helping leaders and their teams improve communication and think boldly outside the box.

As an accomplished author, Rúna has penned several influential books, including Branding Your X-Factor and Beyond Gender: The New Rules of Leadership. Her seminars and workshops, known for their engaging, out-of-the-box approach, have not just inspired but transformed leaders across the globe, encouraging them to embrace their true potential and lead with authenticity.

Rúna’s infectious positivity, keen business insight, and humour make her a sought-after speaker on international stages. Her work continues to push the boundaries of what it means to lead in today’s rapidly changing world, enabling leaders to become better, bolder, and brighter in every aspect of their lives.