My Story: Barbara Bassi Modalek

By Barbara Bassi Modalek

I became increasingly fascinated by the contrast between the speed of modern life and our growing need for moments of calm, presence and emotional reset.

With a background in finance, business development and management, I spent years navigating high-performance environments while becoming deeply interested in travel experiences, wellbeing and the role technology could play in supporting people in more human and meaningful ways.

This vision led me to create Virtuwella, a Swiss startup developing immersive VR experiences designed to help people mentally reset and reconnect within minutes, while introducing measurable wellbeing insights into premium travel and hospitality environments.

“Modern life has optimized speed and efficiency. I believe the next evolution of travel and hospitality is creating experiences that help people mentally reset and reconnect.”

Through Virtuwella, I am exploring a new category of human-centered innovation where immersive technology is not only connected and intelligent, but also restorative, elegant and emotionally aware.