AI, Digital Economy & Future of Business

Co-Creator of Exploring Boxes: The Good, The Bad & The Ugly;
Human-Centred AI & Conscious Leadership Strategist & Speaker

Rúna Magnúsdóttir is an Icelandic entrepreneur, author, and leadership strategist working at the intersection of personal branding, conscious leadership, and human-centred AI. She was a Finalist in the Transformational Leader – Change Maker category at TechWomen4Boards and was selected by Microsoft MSN.com as one of the “Top 10 Speakers to Follow in 2025.”

Her participation in Iceland’s National Assembly following the 2008 financial collapse became the foundation of her later work—shifting her focus toward helping leaders uncover their true X-factor and lead from their real strengths rather than unconscious role expectations.

She is the co-creator of Exploring Boxes: The Good, The Bad & The Ugly, the movement and methodology, and the creator of BeBBY-AI – the conscious leadership reflector, which combines energy wisdom with modern AI.

Rúna is the author of:

• Branding Your X-Factor
• Beyond Gender: The New Rules of Leadership
• The Story of Boxes: The Good, The Bad & The Ugly (co-authored with Nicholas Haines)

A sought-after international speaker and moderator, she helps leaders become not just visible—but grounded, clear, and truly influential.