The Female Founder Fast Track: Metrics, Money & Mastery

A

• Angel Investor – Individual who invests personal money in early-stage startups.
• API – Interface that allows software systems to communicate.
• ARR (Annual Recurring Revenue) – Predictable yearly revenue from subscriptions.

B

• B2B / B2C – Business-to-Business / Business-to-Consumer.
• Bootstrap – Build using personal funds or revenue.
• Burn Rate – Monthly spending rate of the company.

C

• CAC (Customer Acquisition Cost) – Cost to acquire one customer.
• Cap Table – Table showing company ownership percentages.
• Churn – Percentage of customers who stop using the product.
• Conversion Rate – Percentage of users who take a desired action.

D

• Dashboard – Visual tool showing real-time metrics and KPIs for monitoring performance.
  Example: MRR, CAC, churn, retention, and active users displayed in charts.
• Dilution – Reduction in ownership after raising investment.

E

• Equity – Ownership shares in a company.
• Exit – Acquisition or IPO where founders/investors cash out.

F

• Founder / Co-founder – Person(s) who start the company.
• Funnel – Steps users go through before becoming customers.
• Framework – Structured methodology or model guiding analysis, strategy, or decision-making.
  Example: Lean Startup cycle, AARRR funnel, Business Model Canvas.

G

• Go-to-Market (GTM) – Strategy to launch and sell a product.
• Growth Hacking – Creative, low-cost growth tactics.

I

• ICP (Ideal Customer Profile) – Description of customers who benefit most from your product.
• Incorporation – Legal formation of a company.
• Iteration – Continuous improvement cycles.

L

• LOI (Letter of Intent) – Non-binding document showing serious deal intent.
• LTV (Lifetime Value) – Total revenue from a customer over time.

M

• MRR (Monthly Recurring Revenue) – Predictable monthly subscription revenue.
• MVP (Minimum Viable Product) – Simplest product version that delivers core value.

N

• North Star Metric – Single most important metric for success.

P

• Pivot – Significant change in strategy or direction.
• PRD (Product Requirements Document) – Document that explains what product is being built, why it matters, who it’s for, and how it should work.
• Product-Market Fit (PMF) – Strong demand for your product in the market.

R

• Retention – Ability to keep customers over time.
• ROI (Return on Investment) – Measures profit or value gained from resources invested.
  Formula: ROI (%) = ((Gain – Cost) / Cost) × 100
  Example: Spend $1,000 on ads, earn $3,000 → ROI = 200%
• Runway – Time before the company runs out of cash.

S

• Scalability – Ability to grow efficiently.
• Seed Round – First major funding round.
• Series A / B / C – Growth-stage funding rounds.
• Startup – Company designed for rapid growth under uncertainty.

T

• Tech Stack – Technologies used to build the product.
• Term Sheet – Document outlining investment terms.

U

• User Feedback – Insights collected from users.

V

• Valuation – Estimated company worth.
• Venture Capital (VC) – Firms investing in high-growth startups.
• Vesting – Earning equity over time.